City Partners with Flave App To Help Promote City Restaurants with Taste of College Park
The City of College Park is pleased to announce that it has partnered with Flave, a Baltimore-based marketing platform designed to amplify restaurant visibility through user-generated content.
This collaboration will support local restaurants by leveraging digital engagement strategies that tap into the College Park community and surrounding areas. “The City has a vibrant dining scene, with top rated establishments serving delicious cuisine from across the globe;” said City Manager Kenny Young, “we want to help our business community by directing more attention to our local restaurants.”
College Park is a growing dining destination with several restaurants highly reviewed and rated by prominent publications. With more restaurants opening in the coming months, the City’s diverse dining scene has begun to rival those of larger jurisdictions. The partnership with Flave furthers the City’s Strategic Plan initiative to support a thriving business community that serves the diverse needs of our community. “College Park’s restaurant scene represents a wealth of foods and dishes – some of which are uncommon in our area along with unique dining experiences;” said Michael Williams, Director of Economic Development, “so whether you are food explorer or someone wanting the tastes of home, the City’s restaurants can feed those cravings.”
Flave will work closely with College Park’s restaurants and retailers, offering a digital platform where residents and visitors can discover and earn rewards from these establishments. Flave’s app rewards users for sharing photos of their dining experiences while also promoting custom and minority-owned business promotions. The partnership will launch with a series of restaurant-focused initiatives, including exclusive Flave promotions, community promotions, and highlight events aimed at showcasing College Park’s culinary diversity. “User-generated content heavily impacts how customers decide where to dine, and we’re not only driving new customers to these businesses but also strengthening the connection between students and residents in College Park” said Jal Irani, Flave Founder. The City will announce any future promotions via its communication channels and its CollegePark.life website.